Generate leads and improve conversions with Google Ads and PPC
90% of internet users see Google ads & it is highly scalable, that’s the reason why brands/businesses spend millions of dollars on Google Ads advertising. It has many options to customize the campaigns based on the requirements, target audiences and so on. We run effective winning campaigns that provide legit results. Our campaign strategies are based on legit conversions not just driving traffic to the site.
Our team of experts helps in developing a strategy that will deliver real time & profitable results. We work in depth with client needs and requirements, take them into consideration and apply them when necessary.
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Vetrotech
In today’s age of information overload, we’ve always been attracted to finding better ways to simplify the communication of heavy content.
Vetrotech
Digital storytelling is an integral part of establishing a brand visual. It is still the most engaging content a brand can leverage to connect with its audience.
IBM
A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions.
Google Ads/PPC
Google ads allow brands/businesses to reach potential audiences. It offers access to a diverse range of targeting, campaign, and bidding options, based on the budget. Our team creates a set of audiences based on the brands/business objective like location, language, gender, interest, etc.., improve the conversion rate by including a strong call-to-action in ad copy, and the landing page is one of the important factors of PPC campaigns. Based on all these factors, Digikit makes sure to fulfill the needs of the brands/business.
Competitor Campaign Analysis
Our team performs competitor analysis to determine which competitors are competing with you for the same keywords.
We compare the impression shares, average position and so on, that each competitor has on a particular keyword. This data will help us to determine if competition is more aggressive in their bids or budget.
Keyword Research
At first,our team of experts search for words/phrases that are most relevant for the business. We help you plan your marketing strategy. We use strategies like search volume to decide which keywords to be used for a new/existing campaign. We discover a number of predicted clicks and estimated conversions gives an idea of how a list of keywords might perform for a given bid and budget.
Campaign Optimization
Our team experts consider the following key areas while optimizing; discovering new keywords to add to the ad groups, we remove a keyword that has a click through rate (CTR) of less than 1% . We make sure to use broad match, phrase match and exact match bid types for delivering the best response. We always test the ad text and landing pages to find higher clickthrough and conversion rates.Our experts monitor the campaign and optimize it for better results.
Google Ads/PPC advertising are cost-effective and customizable but they require frequent attention and changes as consumer behavior changes. Our Digital Marketing Agency understands this and always looks for ways to improve your Google search ads and achieve you the highest possible conversion rates we can through quality leads.