Power of content in digital marketing 2020
Power of content in digital marketing 2020
It’s 2020, and time to check the updates that make content marketing gain a better position in the Digital marketing sector. Content is just a collection of words, phrases and digits but for Google and other search engine content is not just words, but it’s the decision making factor that decides to rank your business in the right position. Each algorithm developed by Google is aligned to stick with the content you put across in your website. With artificial intelligence, influencer marketing, and SEO dominating the online marketing space, it's important for your business to grow in the right direction to align with the upcoming shifts in marketing trends.
Content is still the king of the castle and will continue to be in 2020. However, quality over quantity and more diverse content are predicted to be consumer favorites. When strategizing for 2020, diversify your content strategy and change up the way you attract customers by creating more video and interactive content (such as quizzes, if brand-appropriate). That said; don't lose sight of regular blogging or longer forms of written content as they are key contributors to driving visibility and strong SEO. Content is the coal that makes your marketing strategy roll, but content that is overused, saturated, or posted for the sake of posting will negatively affect engagement. Take time to diversify your content strategy. It's okay if you don't have something to post every day. The method to develop content is by satisfying all the guidelines set by Google attract and engage your audience, not to annoy them with sub-par space fillers.
Marketing continues to evolve at warp speed. It's important to adapt and evolve with new marketing trends to stay competitive and retain high-quality customers. Setting an intention to learn and integrate new innovations will help set your company to move towards achieving ROI.
